The Air Fryer market is estimated to be valued at USD 1.07 billion in 2024 and is anticipated to reach USD 1.75 billion by 2029, with a CAGR of 6.8% during the forecast period.
The Air Fryer is an airtight small electrical appliance used for quick food cooking. The convection oven utilizes circulating hot air for cooking certain foods, which requires external crispiness similar to deep-frying with little or no oil. Air fryers are used to cook fried foods and to roast, grill, bake, and even reheat the leftovers. This enhances the demand for healthy meal options, making incorporating healthy cooking into the lifestyle more accessible. The global air fryer market has accounted for considerable growth in the past years and is projected to have notable growth during the forecast period. The increasing awareness among people regarding the health benefits of using air fryers provides growth opportunities for market growth. The growing surge in the demand for healthy cooking methods propels the market growth.
The rising consumer awareness and health concerns regarding the advantages of low-oil or oil-free cooking methods drive the air fryer market. The growing prevalence of lifestyle-related disorders among people, such as obesity, diabetes, cardiovascular diseases, and hypertension, is influencing consumers to choose healthy cooking methods and is fueling the adoption rate of air fryers, leading to market growth. According to the WHO estimates, over 1 billion people around the world are afflicted with obesity, which involves 650 million adults, 39 million children, and 340 million adolescents. Additionally, WHO also stated that it is projected that almost 167 million people will experience a decline in health due to obesity or overweight issues.
The escalating technological advancements that upgrade the air fryers' convection technology are gaining traction among the people as they provide delicious and crispy food with little or no oil, augmenting the market growth rate. The growing launch of multi-functional and innovative air fryers by the market players will provide growth opportunities in the coming years. For Instance, Inalsa introduced the Versatile Air Fryer Oven. The innovations in the device enhance the convenience, adaptability, and health benefits. The increasing working population worldwide enhances the demand for time-saving and convenient home appliances, positively influencing revenue growth.
The high costs associated with air fryers are the primary factors restricting the global market expansion. Air fryers are too expensive compared to traditional frying techniques, hampering market revenue as they restrict access to people with limited budgets. Another factor hindering the growth of the global market revenue is cooking capacity. Most products have limited cooking capacity compared to conventional ovens or deep fryers, which restricts their adoption in homes with more significant requirements. The need for high knowledge regarding the functionalities and characteristics of air fryers and awareness among the people, majorly in underdeveloped regions, acts as a restraint for expanding the market. The intense competition among the market players is a challenge to the growth of the air fryers market. Certain factors such as potential loss of nutrients, formation of acrylamide, texture, and taste differences hamper the adoption of air fryers among the people, limiting the market growth rate.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
6.8% |
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Segments Covered |
By Product Type, End-User, Distribution Channel, and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
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Market Leaders Profiled |
Breville Group Limited, Koninklijke Philips, SharkNinja Operating LLC, Arovast Corporation, Stanley Black & Decker, Inc., The Steelstone Group LLC, Instant Brands Inc., Conair Corporation, Avalon Bay, Meyer Manufacturing Company Limited |
The digital air fryer segment held the most significant share of the global market revenue owing to their precise cooking temperatures and time frames, allowing consumers complete control over the cooking process. Consumers' increased shift towards growing technological advancements due to their advanced features and functionalities, including touchscreens, timers, cooking modes, and temperature sensors, is gaining traction among consumers by surpassing manual air fryers. The increasing product launches by the major market players are enhancing revenue growth.
The households segment dominated the global air fryer market revenue with a prominent share and is expected to maintain the domination during the forecast period. The growing demand for home appliances among the working population fuels the segment growth rate. The growing urbanization increasing population, majorly in emerging economies, is boosting the adoption rate of air fryers among the people, leading to a segment growth rate. The rising awareness among people regarding the health effects of highly fried foods is increasing the popularity of air fryers at home, which propels the market growth in the segment.
The offline segment held a notable share in the global air fryer market owing to the presence of a vast distribution network through supermarkets and specialty stores, fueling the segment growth. The offline stores mainly collaborate or partner with major companies, with broad access to various brand products, accelerating the segment's growth. The hypermarkets provide access to a more extensive range of products, and the increasing preference for one-stop shopping among consumers augments the market growth through this distribution network.
The online segment is estimated to grow considerably during the forecast period due to the enlarging e-commerce sector. The increasing adoption of online platforms is due to the exploration of a wide range of affordable brands.
The presence of well-established infrastructure, adoption of urbanized products, and growing awareness regarding the health effects being avoided by utilization of air fryers, as most of the American food culture involves fried food products, propels the market growth in the region. According to the data provided by PubMed, around 25% to 36% of the American population consumes fried food from fast-food outlets. These scenarios drive the expansion of the market revenue across the North American region.
The air fryer ovens are gaining traction among the German population owing to rising health awareness and creativity in the culinary arts, augmenting the market revenue in the European region. As per the data provided by the German Association of the Electrical and Digital Industry, the Germans are highly known for their healthy living, which positively influences the European market growth.
Owing to the increasing health-consciousness and diet-following people across the regional countries, especially in China. According to the data provided by the China Household Electrical Appliances Association, air fryer sales have increased by 35% compared to the past year.
Breville Group Limited, Koninklijke Philips, SharkNinja Operating LLC, Arovast Corporation, Stanley Black & Decker, Inc., The Steelstone Group LLC, Instant Brands Inc., Conair Corporation, Avalon Bay, Meyer Manufacturing Company Limited. are some of the notable companies in the global air fryer market.
By Product Type
By End-User
By Distribution Channel
By Region
Frequently Asked Questions
Challenges include high competition among brands, price sensitivity among consumers in emerging markets, and the need for continuous innovation to meet evolving consumer preferences. Additionally, some consumers may have concerns about the taste and texture differences compared to traditional frying.
Latest trends include the integration of smart technology in air fryers, such as Wi-Fi connectivity and app control, multi-functional air fryers that combine several cooking functions in one appliance, and the rise in demand for compact, space-saving models suitable for small kitchens.
The future outlook for the air fryer market is positive, with continued growth expected. Innovations in product design, the expansion of e-commerce channels, and increasing consumer awareness about healthy cooking are likely to drive further market expansion.
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