The global air freshener market size is estimated to be worth USD 17.61 billion by 2032 from USD 13.07 billion in 2024, growing at a CAGR of 3.8% from 2024 to 2032.
Air fresheners are products that are used to release perfumes to remove bad odors from the environment. In recent years, this functional good has evolved as a decorative product. Air fresheners include chemical agents such as artificial or original gasoline, aerosol propellants, and solvents such as mineral oil, 2-butoxyethanol, and other glycol ethers, which help neutralize the smells and freshen the air.
In addition, product innovations, improved lifestyle, growing population, rising importance of aromatherapy in the home, increased disposable income of consumers, better standard of living, and increased car sales are supposed to drive the growth of the global air freshener market. Due to the change in consumer preferences, companies are focusing on the development and manufacture of air fresheners with natural ingredients such as lemons and flowers. Advances in packaging and dispersing technology result in improved products to control ambient odors. The ready availability of many product categories with attractive features is foreseen to stimulate demand for deodorants. The latest trend driving the market growth is the increasing use of smart technology in air fresheners used in smart homes and smart devices, increasing over time. Manufacturers of deodorant products are working to convince consumers through aggressive campaigns and advertisements about adopting air care products to improve home hygiene.
There has been an increase in demand for air fresheners among the urban population due to the increase in disposable income and home care applications. Launches, such as the initiation of floral fragrances, battery-powered air fresheners, and multi-fragrance dispensers, are also anticipated to drive the market. The increase in urban demand is expected to drive the growth of the global air freshener market.
Many of the deodorants used also contain a wide variety of scents, including essential oils. The chemicals in perfumes give off a pleasant odor, although serious health risks are posed with considerable exposure over a longer period. Apart from this, the release of volatile organic compounds into the air and a higher probability of occurrence of indoor air pollution cannot be excluded, although they are preferred by the individuals in the region. These are a few factors that could limit the growth of the air freshener market.
Many major market players have stopped the production of air fresheners because of limited raw materials amid the lockdown due to the coronavirus pandemic. The demand for deodorants from the healthcare sector will likely increase during the COVID-19 pandemic to reduce the bad odor of chemicals used during the treatment of patients and improve indoor air quality.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
3.8% |
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Segments Covered |
By Product Type, Application, Distribution Channel and Region |
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Various Analyses Covered |
Global, Regional and Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Church & Dwight Co. Inc., Procter & Gamble, Reckitt Benckiser Group Plc., Car Freshener Corporation, Air Delights Inc., Godrej Household Products Ltd., ACS Giftware Industrial Ltd., Ada Electrotech (Xiamen) Co. Ltd., and California Scents. |
The aerosols segment captured the major share of the global air freshener market in 2022. This product generated the highest demand among consumers due to its excellent odor-neutralizing properties, which are enhanced by chemicals present in them. However, this segment is under serious threat as research studies indicate various adverse health effects associated with this segment.
The electric air freshener segment is anticipated to be the robust growing segment of the air freshener market. Deodorant manufacturers are aggressively introducing sustainable fragrances in this category, realizing increasing demand from this segment. One of the main challenges associated with deodorant manufacturers is responding to the growing trend of consumers choosing their deodorant scent seasonally, as consumers prefer their homes to smell the same way around the environment.
The candle segment is expected to project healthy growth due to its aesthetic scent and is directly dependent on disposal revenues. This segment is one of the most consumed gift items and the survey indicates that most consumers are women. Consumers in this segment are not shy about spending more than their desired budget on better fragrances.
The residential segment is in line with the upward trend in which consumers are gradually realizing that a good-smelling home is not just for special occasions and holiday gatherings but is a critical criterion throughout the journey. A survey indicates that one in 12 customers has an air freshener in their shopping bag.
The automotive segment is expected to post the second-highest growth during the forecast period. Car sales in the world are growing optimistically and are likely to continue this growth trend towards the end of the projection period. Air freshener manufacturers are drastically targeting this segment for product modifications.
However, the online segment is expected to register a significant growth rate during the forecast period, owing to the increasing number of users who carry out their product purchase transactions through the online mode.
Online stores are expected to benefit large-scale air freshener manufacturers due to their ability to provide a more engaging retail experience, operational efficiency and ease of use. The growing number of online stores is strengthening manufacturers' activity. Providing various air fresheners through digital stores with exclusive offers has increased consumer demand for these products.
The increase in people's income and standard of living are also contributing factors. Market players have introduced a wide variety of products to these regional markets. The UK, France, Italy, and Belgium contribute to the demand of the European market. The efficiency of electric air fresheners, the high standard of living, and the availability of many brands are the main reasons for the growing demand in the local market. Measures taken by the UK government to increase disposable income, coupled with ongoing construction activity, have resulted in increased sales of home air fresheners.
The Kenyan air freshener market has grown significantly due to the increase in the number of car and apartment owners. The ease of use of the air freshener is also a major factor in sales in less developed areas of Kenya.
Some of the leading players operating in the Air Freshener Market across the globe are Church & Dwight Co. Inc., Procter & Gamble, Reckitt Benckiser Group Plc., Car Freshener Corporation, Air Delights Inc., Godrej Household Products Ltd., ACS Giftware Industrial Ltd., Ada Electrotech (Xiamen) Co. Ltd., and California Scents.
By Product Type
By Application
By Distribution Channel
By Region
Frequently Asked Questions
The increasing awareness of eco-friendly and natural air fresheners is a key factor driving the growth of the market.
Regulatory standards set by agencies such as the Environmental Protection Agency (EPA) and the Food and Drug Administration (FDA) influence product formulations and marketing strategies in the North American air freshener market.
The COVID-19 pandemic has led to an increased focus on home hygiene, driving a surge in demand for air fresheners in the Asia-Pacific region.
Stringent environmental regulations and the increasing demand for sustainable packaging present challenges for air freshener manufacturers in Europe.
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