The global adventure tourism market size was valued at USD 777.80 billion in 2023. The global market is expected to reach USD 2392.98 billion by 2032 from USD 881.25 billion in 2024. The market's promising CAGR for the predicted period is 13.3%.
Tourism is one of the fastest-growing sectors, of which adventure tourism is one of the most dynamic. Adventure tourism includes various air, water, and land activities such as mountaineering, trekking, hiking, scuba diving, canyoning, sandboarding, paragliding, rafting, and others. These activities are carried out under the guided supervision of experts, using all safety measures, such as helmets, harnesses, and others, to avoid accidents. Adventure tourism includes physical activity or activities in nature that may require exertion and special skills. Adventure travel includes various activities such as rock climbing, hiking, rafting, caving, cycling, hunting, and others.
Also, the significant increase in government initiatives in the form of public and private partnerships to promote tourism is fuelling the growth of the global adventure tourism market. The improvement in the economic situation and the growth of disposable income are important factors that are driving the growth of the adventure tourism market.
The increase in the number of travelers wishing to visit new destinations around the world is a key factor that is expected to drive the growth of the global adventure tourism market during the forecast period. In addition, the growth of the tourism industry, the hike in the disposable income of people, and the increase in adventure travel in groups or alone or as a couple across the world are important factors that are supposed to fuel the growth of the target market.
The increase in tourism promotion activities by the government, the increase in investment in the tourism sector by the government, and the upward trend of adventure activities during the holidays are the main factors that are likely to drive the growth of the global market during the outlook period. In addition, the relaxation of travel restrictions and the aggressive tourism promotion strategies adopted by various countries around the world are factors that are supposed to proliferate the growth of the world market in the following years. Also, increasing social media advertising through various social media platforms such as Facebook, YouTube, Instagram, and others to offer better travel deals is another important factor that is estimated to contribute significantly to the growth of the target market.
However, unpredictable weather conditions are a major factor that can hamper the growth of the world market to some extent. Additionally, the high cost associated with adventure activities is another factor that can limit the growth of the target market to some extent.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2032 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2032 |
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CAGR |
13.3% |
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Segments Covered |
By Type, Traveller Type, Age Group, and Region |
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Various Analyses Covered |
Global, Regional and Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Cox & Kings Ltd., Jet2holidays.com, Lindblad Expeditions, Oku Japan, Scott Dunn Ltd., Tauck, TCS World Travel, Thomas Cook Group, G Adventures, Audley Travel, Exodus Travel, Intrepid Group, and Urban Adventures. |
Increased tourist arrivals, the surge in disposable income, the availability of several national parks and wildlife sanctuaries, and the relaxation of travel restrictions in several countries in the area are factors expected to drive growth in the regional market of the Asia-Pacific.
The market in Europe is supposed to dominate the market in terms of revenue, followed by the market in North America, due to the well-developed tourism sector and the high preference of travelers to visit countries in these areas. The markets of Latin America, the Middle East, and Africa are expected to experience significant growth in terms of turnover due to the increasing awareness of tourists towards the different adventure destinations in the countries of these regions.
Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Cox & Kings Ltd, Jet2holidays.com, Lindblad Expeditions, Oku Japan, Scott Dunn Ltd., Tauck, TCS World Travel, Thomas Cook Group, G Adventures, Audley Travel, Exodus Travel, Intrepid Group and Urban Adventures are some of the major players in the global adventure tourism market.
Among activities segmentation, the land-based business segment is foreseen to represent a significant revenue share in the global market due to the growing inclination towards land activities like trekking, wildlife and jeep safaris, and bird watching among people.
By Type of Traveller
By Age Group
By Region
Frequently Asked Questions
The growing disposable incomes, increasing interest in outdoor activities, and a desire for unique and authentic travel experiences are some of the major factors driving the growth of the adventure tourism market.
Regions like Asia-Pacific and Latin America have been experiencing substantial growth due to their natural landscapes and lower travel costs.
The COVID-19 pandemic initially caused a significant decline in adventure tourism, but recovery has been observed with increased interest in outdoor and socially distanced activities.
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