Account-Based Marketing

Global Account-Based Marketing Market Size (2024 to 2029)

The global account-based marketing market is predicted to reach USD 0.68 billion in 2024 and USD 1.24 billion by 2029, growing at a CAGR of 12.9% during the forecast period. 

Current Scenario of the Global Account-Based Marketing Market

The account-based marketing (ABM) market is picking up footing as it provides better approaches to B2B marketers to oversee essential client commitment. Account-based marketing assumes a vital job in upgrading business inside winning client accounts. On occasions with moderate beginning deals, account-based marketing expands the client's long-haul estimation. ABM can likewise be actualized for a pivotal possibility that represents a major deal. For example, Northrop Grumman sent ABM programming to accomplish the finishing of a fruitful USD 2 Bn bargain. In this way, increment popularity for ABM by associations to empower deals and marketing groups to finalize more negotiations by focusing on explicit accounts is likely to drive the market during the forecast period. 

MARKET DYNAMICS

Account-based marketing is an exceptionally engaged business technique in which a marketing group treats a distinct possibility or client like a unique market. The marketing group can dedicate substance, occasions, and whole campaigns to the individuals related to that account rather than the business in general. 

Account-Based Marketing Market realigns deals and marketing offices from generally speaking marking and lead age techniques by perceiving excellent objective records through the execution of a customized marketing procedure. ABM programming gives tools to robotize and diminish the full process of observing possibilities and offering the correct advantages to create legitimate records. The product permits clients to make profoundly brilliant leads, increment client lifetime esteem, design customized purchasing excursions, and construct extra open doors for in-pipeline accounts. ABM market empowers to consolidate prospect information with ongoing client experience advances so as to encourage an account-based marketing procedure. This permits associations to adjust deals and marketing groups toward an association's objectives. ABM instruments can be used to get new records, bolster existing and promising files, and develop undertaking accounts.

MARKET DRIVERS

The account-based market helps reduce the possibility of purchasing irrelevant traffic for highly targeted programs. By choosing specific accounts in real-time, the chance for higher ROI increases by not wasting any resources on any statements that aren't a great fit. This is considered the primary driver for the global account-based marketing market.

ABM is a great way to align sales and marketing teams. Marketers in this business think more about sales, identifying new accounts, and generating revenue from them, which drives the business demand for ABM solutions. Furthermore, the ABM system is automated, which means the marketing campaign can be set up and run for some time without much effort from management.

MARKET RESTRAINTS

To have an effective ABM system, we need to understand the specific needs of accounts and how they would prefer to communicate, resulting in a more in-depth analysis. ABM technology, as of now, can be considered in its infant stage. There are some limitations, especially when identifying accounts and using IP addresses and cookie files. Moreover, it is true that ABM saves your resources and increases your ROI; it also requires a new platform that needs to be invested first. Marketing skills are also required to set up an effective ABM system, limiting its rapid expansion.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Account-Based Marketing Market Analysis By Account Type

In the market by account type, the strategic account-based marketing portion is foreseen to develop at the most elevated CAGR during the conjecture time frame. The significant development driver is the expanding need by associations to concentrate, to a great extent, on more vital records and to target people in the organization more straightforwardly. 

Global Account-Based Marketing Market Analysis By Deployment Model

Cloud-based deployment is anticipated to witness the highest growth rate in the global account-based marketing market due to mounting awareness about the numerous benefits offered by this model.

Global Account-Based Marketing Market Analysis By Industry

The telecom and IT industry vertical's market size in the account-based marketing market has developed quickly because of the expanding number of endorsers producing enormous volumes of information and embracing account-based promotion to give clients better IT-empowered arrangements and administrations. Nonetheless, the administration and open division vertical is relied upon to develop at the most noteworthy CAGR during the estimated time frame. 

Government standards help organizations embrace account-based marketing tools and administrations to comprehend client conduct from the oversaw comprehensive information. Government and open division associations center around client-driven techniques to improve consumer loyalty. They embrace account-based marketing administrations to use new information abilities for customers in the public segment, which shows expanded enthusiasm for focusing on explicit occupation capacities.

REGIONAL ANALYSIS

As far as locale, the global account-based marketing market sector can be separated into North America, Europe, Asia Pacific, Middle East, and Africa. Account-based marketing markets in North America are relied upon to extend at a fast pace during the predicted time because of an ascent in the appropriation of cloud arrangements in these locales. The account-based marketing market helps in the robotization of marketing capacities. It deals with the enormous measure of openly accessible information on clients and market drifts through digitization. The ability for B2B marketers to actualize ABM programming is expanding exponentially. 

KEY PARTICIPANTS IN THE ACCOUNT BASED MARKETING MARKET

1. Terminus Software, Inc.

2. D&B Hoovers (Avention),

3. EverString Limited,

4. Engagio Inc.,

5. Radius Intelligence Inc.

6. Demandbase

7. InsideView 

8. AdDaptive Intelligence

9. Celsius GKK International

10. HubSpot

11. Kwanzoo and others

RECENT HAPPENINGS IN THE GLOBAL ACCOUNT BASED MARKETING MARKET

• Only Evergage's real-time personalization platform delivers The Power of 1, enabling marketers to provide Account-Based Marketing (ABM) to identify and convert website visitors from target accounts.

• Act-On is a new-age marketing automation tool designed to provide a complete suite of applications, such as email marketing, visitor tracking on websites, lead management, control of social media accounts, reporting and analytics, and integrations with webinar and event planning.

This research report on the global account-based marketing market has been segmented and sub-segmented based on the account type, component, deployment model, organization size, industry, and region.

By Account Type

• Strategic account-based marketing
• Account-based marketing Lite
• Programmatic account-based marketing

By Component

• Tools
• Services

By Deployment Model

• On-premises
• Cloud

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Industry

• Telecommunications and IT
• BFSI
• Retail and eCommerce
• Healthcare and Life Sciences
• Automotive and Manufacturing
• Government and Public Sector
• Others (Education, and Construction and Engineering)

By Region

• North America

  • The United States

  • Canada

  • Rest of North America

• Europe

  • The United Kingdom

  • Spain

  • Germany

  • Italy

  • France

  • Rest of Europe

• The Asia Pacific

  • India

  • Japan

  • China

  • Australia

  • Singapore

  • Malaysia

  • South Korea

  • New Zealand

  • Southeast Asia

• Latin America

  • Brazil

  • Argentina

  • Mexico

  • Rest of LATAM

• The Middle East and Africa

  • Saudi Arabia

  • UAE

  • Lebanon

  • Jordan

  • Cyprus