Acai Berry Market

Global Acai Berry Market Size (2024 to 2032)

The size of the global Acai Berry Market is estimated to reach USD 3.09 billion by 2032 from USD 1.23 billion in 2024. The global market is estimated to register a CAGR of 12.2% from 2024 to 2032.

Acai berry offers various health benefits when they are converted to acai beverages due to the high antioxidant properties they offer. Acai berry is a deep purple fruit that comes from the Acai palm tree and is available in Central and South America. It is a delicious dark berry fruit that consists of natural antioxidants, which incorporate vitamins C, and E, and unique phytonutrients referred to as anthocyanin. Further to the antioxidants stated above, Acai is rich in fiber and includes nutrition B1, B2, B3, vitamin E, C, Calcium, Potassium, Proteins, and healthful fatty acids Omega 6 and Omega 9. Acai berries include a first-rate quantity of zinc and folic acid. Zinc is an idea to significantly gain scalp health and save your hair loss by making the hair roots more potent. Folic acid improves blood movement in the scalp, aids the regeneration of the cells that make contribute to hair growth and prevents greying of hair. Ever since medieval times, acai berry has been consumed in the form of pulp by the natives of the region. Acai berries have also been credited for providing strength and energy to the natives and can be added to a balanced diet to satisfy daily nutritional requirements.

Current Scenario of the Global Acai Berry Market

The demand for acai berries has been continuously growing for the last few years worldwide due to the increasing awareness of the health benefits that acai berries offer when consumed. Acai berries have high levels of antioxidants, essential fatty acids, vitamins and minerals and have applications in food, beverages and cosmetics. Acai berries promote heart health, aid in weight loss, and boost immune function, and this awareness has been rapidly increasing among consumers and drawing their interest.

• According to a 2023 research published in PubMed Central, acai berries have polyphenols, consisting of a wide variety of flavonoids like proanthocyanidins and anthocyanins. 

In the current world, consumers worldwide are keen on developing healthier lifestyles and dietary choices, which is resulting in the increasing demand for acai products across various regions. The superfoods and health-oriented products have been gaining prominence in regions such as North American, Europe and Asia. The consumption of acai products is also gradually growing in these regions.

• According to a critical review published in PubMed Central, Brazil earns more than 9 billion dollars annually in acai-based revenue.

Presently, the largest importer of acai in the world is China and Brazil's largest exporter. The market is much bigger in North America (the United States and Canada) and Europe (Germany, France, Netherlands, United Kingdom and Belgium) compared to Asia Pacific where few countries, like China, Australia, and Japan are major consumers of Acai. Among all the prominent countries in this market, frozen acai berries are highly popular and are the most traded variety in 2023 as well as in the previous ten years.

It is considered a tropical fruit and is commonly marketed as a superfood in North America and Europe. The demand for Acai berries in Europe is due to their exotic flair, nutritional advantages and multifunctionality. Nowadays, European consumers are integrating frozen tropical fruits, including acai berries, into cooking, breakfast meals, and desserts which highlights a rising desire for culinary and exotic flavours exploration.

MARKET DRIVERS

The growing awareness of the health benefits of acai berries is one of the key factors propelling the global market growth.

Acai berries have gained recognition for their rich nutritional profile. The antioxidants, vitamins and minerals that acai berries have are believed to offer several health benefits to consumers that range from boosting immune function, promoting heart health and aiding in weight management. The growing awareness of the nutritional value of acai berries among consumers is resulting in the increasing demand for acai-based products worldwide. For instance, people in North America are considering acai berries as a superfood and are ready to pay a premium price for products that have acai berries as an ingredient in the manufacturing. On the other hand, the demand for acai-based beverages and acai-based supplements is on the rise, which is further contributing to the expansion of the global market.

The growing usage of acai berries in the cosmetic industry is further promoting the global acai berry market growth.

Companies that operate in the cosmetics and personal care industry have been increasingly using acai berries as a component in the manufacturing of organic cosmetics in order to address the growing demand for organic cosmetics. Acai berries have antioxidants, vitamins, minerals, anti-inflammatory and anti-aging properties, and these properties make acai berries an ideal component to include in the manufacturing of organic cosmetics. The demand for organic cosmetics is gradually growing in developed and developing countries due to the increasing disposable income and growing awareness among people regarding the harmful effects that chemical products can cause on their skin and hair. The increase in the demand for organic cosmetics is resulting in the growing demand for acai berries and contributing to the global acai berry market growth.

The constant flow of new products containing acai berries from various food and beverage companies in recent years is a major factor driving the rapid expansion of the global acai berry market. The increasing fame of natural supplements in developed regions is also catalyzing the demand for acai berries. The role of online channels is growing in the distribution of acai berry products in various parts of the world. Moreover, the pharmaceutical and food industries are increasingly interested in superfoods, which will give a boost to the demand for acai berries in the future.

MARKET RESTRAINTS

Limited cultivation areas and geographical constraints are major restraints to the growth of the global acai berry market.

Seasonal availability of acai berries, which results in the inconsistent supply is negatively impacting the global market growth. The perishability and short shelf life of fresh acai berries, high costs associated with the importing of acai berries in certain regions, lack of awareness and familiarity among consumers and competition from other superfoods and health supplements are further hindering the growth of the global market. The prolonged harvesting procedure leads to nutrient decline which is time-sensitive and may be considered unfit or unsuitable for transportation to far-off economies. Furthermore, acai palms are found exclusively within the Amazon rainforest. Thus, fresh acai berries are unreachable beyond the boundaries of Brazil. Also, there is not much research available regarding acai product’s health effects on humans, another factor restricting the market growth.

MARKET CHALLENGES

Forest loss due to monoculture practice is a major challenge for the growth of the acai berry market.

• A recent study discovered that the surge in acai palm agriculture is leading to the loss of biodiversity in the Amazon rainforest by altering or modifying plant life and crucial estuarine forests. Acai exports have risen to 6000 tons from 40 tons, a 14380 per cent jump, in the last decade alone.

At the same time, the escalating number of studies disclosing huge negative environmental effects caused by the extraction of non-timber forest products (NTFPs) is hindering market expansion.

Additionally, the existing regulatory framework and enforced limitations on acai intensification fail to safeguard biodiversity and forest integrity. Hence, it is a major economic prospect for domestic people but an actual danger to the estuarine forests.

MARKET OPPORTUNITIES

The dynamics in North America and Europe show there is more potential for the acai berry market. The low consumption of fruits and vegetables and more processed fast foods in rich nations has led to an increase in patients suffering from obesity, digestion problems, diabetes, heart conditions, etc. According to a study, around 73 per cent of the richest quintile and 82 per cent of the poorest quintile consumers in 52 countries eat too less fruits and vegetables. As a result, people have already begun shifting towards organic food products. Given the rising older population in Western countries, the demand for acai berries is projected to surge during the forecast period.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Acai Berry Market Analysis By Product Form

The pulp segment led the acai berry market in 2023 and held 59.7% of the global market share and is anticipated to hold the dominating sport in the worldwide market throughout the forecast period.

The domination of the pulp segment is credited to the increasing usage of acai pulp in various industries such as food and beverage, cosmetics, and pharmaceuticals. Moreover, frozen pulp is the most desired form for preservation or export purposes because of limitations in transporting fresh berries, contributing to the growth of the segment’s market share. It is due to this reason, that the advantages of acai transportability through the production of frozen pulp overpower the energy and time required for the process. Additionally, the rising popularity of acai bowls and acai smoothies from health-conscious consumers is further boosting the expansion of the pulp segment in the global market.

The dried segment is estimated to account for a substantial share of the worldwide market during the forecast period. Dried acai berries are increasingly being used in snacks, supplements, and baked goods due to their longer shelf life, convenience, and suitability properties, which is majorly driving the growth of the dried segment in the global market. Dried is the most popular product form in this market. This is because of the convenience of storing the bulk acai powder at room temperature provided that its packing is correctly done. Moreover, the wide usage of dried powder in savoury recipes, baked goods and smoothies is also increasing the segment's market share. So, several countries prefer the dried form over pulp because it is easier to store and transport, becoming more prevalent. European nations hold a major portion of the overall acai berry exports by the origin countries. Therefore, the market size of the dried form is believed to increase in the future.

Global Acai Berry Market Analysis By Application

The food and beverages segment accounted for 44.7% of the global market share in 2023 and is expected to progress at a steady CAGR during the forecast period.

Acai berries have gained recognition among consumers as a superfood. The growing usage of acai berries in smoothies, juices, energy drinks and snacks to address the needs of health-conscious consumers is primarily resulting in the domination of the food and beverages segment in the global market. Companies such as Sambazon, The Coca-Cola Company, and PepsiCo are launching acai-infused beverages to capture the growing demand for healthy and natural refreshment drinks. Moreover, these berries possess a notable number of important minerals and vitamins, such as iron, calcium, vitamin C and vitamin A along with the rising trend of the consumption of tropical fruits, especially among the US buyers, driving forward the market growth of the segment. Apart from this, beverages, fruity desserts, fruit bowls, smoothies, etc. without sugar or with sugar alternatives are attracting health-conscious people seeking both nutrition and taste.

The dietary supplements segment is predicted to be the fastest-growing segment in the global acai berry market. The consumer preference for natural and plant-based supplements is increasing rapidly, which is promoting the demand for acai-berry dietary supplements and driving segmental expansion.

The pharmaceuticals segment is projected to witness a healthy CAGR in the global market during the forecast period owing to the increasing R&D activities by the pharmaceutical companies to explore the ways of using acai extracts in formulations for dietary supplements, functional foods and pharmaceutical drugs targeting various health conditions.

• As per a study published in the National Library of Medicines, freeze-dried have a heart-friendly profile along with high amounts of fiber and antioxidants, establishing their importance as health-promoting food in the functional food industry. It has been found that extracts of acai fruit may possess anti-inflammatory and antioxidant activities associated with the prevention and treatment of dangers for cardiovascular diseases (CVDs), hypertension, dyslipidemia, and diabetes.

Apart from this, acai has been revealed to show antiaging, antileishmanial, anticonvulsant, antinociceptive, antimicrobial, antiatherogenic, and anticancer activities which is also influencing its demand in the pharmaceutical industry.

Global Acai Berry Market Analysis By Distribution Channel

The hypermarkets or supermarkets segment dominated the acai berry market, accounting for 36.7% of the worldwide market share in 2023.

Popular supermarket chains such as Walmart, Carrefour and Tesco offer a wide selection of acai berry products ranging from frozen pulp to supplements and beverages.

The online segment is projected to be the top-performing category in the acai berry market during the estimation period. Online food ordering and delivery platforms are rapidly growing which has made the acai products more accessible. Moreover, considering the swift rise of Asian economies the segment is expected to expand significantly in the coming years.

REGIONAL ANALYSIS

Latin America is the dominant player in the acai berry market. This is because the region is the biggest supplier and exporter of acai products worldwide.

It is part of the “Arecaceae” family and has been produced for thousands of years in South and Central America, including Venezuela, Ecuador, and Brazil as an all-purpose dietary plant. The late emergence of this fruit and its wholesome and therapeutic properties in external countries has quickly escalated the demand worldwide for açaí berry. Moreover, the Brazilian states of Amapa and Para have considerable agricultural and dietary effects. Para is the primary contributor to its cultivation. However, because of the higher consumption worldwide, Para local does not anymore constitute the biggest density of acai customers. Its demand has also elevated significantly in midwestern and southeastern Brazil. Besides this, acai production has arrived in foreign lands in other nation’s states like Espirito Santo.

Asia-Pacific is expected to be the fastest-growing region in the world acai berry market during the forecast period.

This is due to the growing number of pharmaceutical and cosmetic industries. According to the Indian Brand Equity Foundation (IBEF), the pharmaceutical industry is the third-largest industry in India in terms of volume and accounted for about 20% of the global pharmaceutical industries in 2018. The growing consumption of dietary and dietary supplements across the Asia-Pacific region is boosting the growth of the acai berry market in this region. According to the Australian Trade and Investment Commission, nutritional supplements account for approximately 35% of the Chinese health food market and are supposed to reach USD 22.3 billion by 2020 with a compound annual rate of 6.4%. The Asia Pacific, in particular, due to increased consumption of nutritional and dietary supplements as well as the increase in the acai berry market among the regional population, may pose significant growth possibilities. Meanwhile, advanced regional economies can also increase throughout the evaluation period at a significant growth pace year-over-year. It is anticipated that increasing demand for dietary supplements to reduce cardiovascular hazards in populations in developed countries will add a significant share of income to the worldwide economy.

North America occupied a vital position in the world market of acai berries due to the increasing prevalence of cardiovascular diseases in the region.

Acai berry consists of anthocyanin which helps prevent cholesterol oxidation, which helps reduce plaque buildup in the arteries. However, in 2009, the Health Canada Department of the Government of Canada advised people not to use certain acai berry products, including Acai Pure Ultra, Acai Power Blast, Vital Acai Super Antioxidant Weight Loss, and others.

KEY PLAYERS IN THE GLOBAL ACAI BERRY MARKET

AcaiExotic, Acairoots, Nativo Acai, Sambazon, Vision America International, Amazon Forest Trading, Energy Foods International, Organique Acai USA, Tropical Acai and Zola are playing a dominating role in the global acai berry market.

RECENT HAPPENINGS IN THE MARKET

• In July 2024, OAKBERRY press released its entry into Hawaii by signing a partnership agreement with Acai Partners Hawaii for a new multi-unit franchise. It will open its foremost location by the end of 2024 at the Kapolei Commons in West Oʻahu. Moreover, it plans to set up several locations all over Hawaii under the next 5 years.
• In June 2024, it was reported that SAMBAZON, a US-based firm is preparing to enter the Middle East with its acai products where the awareness about the fruit remains low. Currently, the company is available in around 50 countries.
• In March 2024, SAMBAZON reported that it bought the frozen Acai and Smoothie bowl business of SunOpta. This will double its domestic capacity in the United States for producing ready-to-eat bowls and will also reinforce its supply chain.
• In December 2023, a certificate of origin was granted to the municipality of Feijo in Acre state for its acai berries. Feijo became the first in Brazil to receive this certificate and it is expected to drive forward the value of economy centered around acai berry. Moreover, previously in September 2023, a geographical identification of origin was awarded to this acai-growing region by the National Institute of Industrial Property (INPI), a government agency.

DETAILED SEGMENTATION OF THE GLOBAL ACAI BERRY MARKET INCLUDED IN THIS REPORT

This research report on the global acai berry market has been segmented and sub-segmented based on application, product form, distribution channel and region.

By Product Form

• Pulp
• Dried

By Application

• Food and Beverages
• Pharmaceuticals
• Dietary Supplements
• Personal Care or Cosmetics
• Others

By Distribution Channel

• Hypermarkets or Supermarkets
• Convenience Stores
• Pharmacies or Drugstores
• Online
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa