A2 Milk Market

A2 Milk Market Size, Share, Growth (2023-2028)

A2 Milk Market is expected at USD 2.18 billion in 2023 and is anticipated to arrive at USD 3.68 billion by 2028 with a CAGR of 11%.

A2 Milk Market Overview:

Milk is a white liquid produced by mammals that is rich in nutrients. There are two types of variations in cow's milk related to beta-casein protein which is A1 and A2. A1 milk is the one that does not contain the protein A2 β-casein and milk A2 is the one that does not contain the protein A1 β-casein. Demand for this product is expected to rise due to consumer health concerns and growing awareness of the benefits of A2 milk, such as the reduced risk of heart disease, inflammation from dairy, and a great alternative to breast milk, thus stimulating the growth of this A2 Milk market. Consuming A1 milk can cause gastrointestinal problems and stomach pain while consuming A2 milk helps prevent symptoms of an upset stomach such as bloating, diarrhea, and gas. Apart from that, it is also a rich source of omega-3 fatty acids that helps in the overall growth and development of the human body.

A2 Milk Market Recent Developments in the Industry:

• New Zealand milk producer A2 Milk Company (ASX: A2M) surprised the market by submitting a non-binding indicative offer to acquire a controlling stake in Chinese milk producer Mataura Valley Milk for around $ 270 million New Zeeland. The news comes just two days since A2 Milk Company reported a net income of nearly $ 386 million in the last fiscal year, up 34% from the prior year. A2 Milk Company's decision to acquire 75% of MVM follows active discussions.

• A2 Milk Company wanted to improve its direct sales in China after the collapse of its main channel because of COVID-19, which resulted in almost 500 million sales in this nation. Managing Director Geoff Babidge said the deal with Mataura and CAHG would be key to building a strong base of operations in New Zealand while forging a deeper bond with A2's Chinese partners.

A2 Milk Market Drivers and Restraints:

There has been an increase in demand for functional beverages that provide digestive benefits. Due to increased consumer health awareness, increased consumer spending, and increased awareness and knowledge of the product through advertising, demand for the A2 milk market has been boosted.

Additionally, consumers are increasingly turning to beverages that are produced sustainably, such as those with simplified labels, no additives/preservatives, no GMOs, and a list of recognizable ingredients. It is one of the most important factors driving demand for A2 milk. Also, the application of A2 milk powder as an ingredient in infant formulas has gained popularity. This is due to its easier digestive properties compared to conventional milk. Therefore, several multinational brands are gradually developing and launching infant formulas made with A2 milk as an ingredient. However, the price of this milk is higher than that of conventional milk and may therefore hamper the growth of the global A2 milk business. On the other hand, there has been a spike in the need for dairy products like cheese, ghee, butter, and others. This can be seen as an opportunity for manufacturers to continue to grow and expand the market through diversification and product innovation.

A2 Milk Market Segmentation:

According to the analysis, the A2 milk market is segmented according to to form, packaging form, distribution channel, and region.

By Form

• Liquid

• Powder

On the basis of the form, the fluid category accounted for the maximum market share of A2 milk in 2019. The fluid milk segment growth is mainly due to its high consumption rate and convenience. Consumers prefer fresh milk for direct consumption because it provides important nutrients that humans need, such as protein, calcium, and vitamins. However, the A2 milk powder segment is expected to grow at a higher CAGR during the forecast period.

By Way of Packaging

• Cardboard

• Bottle

• Others

According to the packaging, the carton segment recorded a substantial share of the global market in 2019. Cartons can extend the shelf life of the product, reduce transportation costs, and are also convenient and safer for consumers. Thus, due to this growing preference and the drive of consumption, the carton segment recorded a higher value share in the global market size and is supposed to maintain its position over the outlook period.

By Distribution Channel

• Supermarkets and Hypermarkets

• Grocery and Convenience Stores

• Online Retail

• Others

Based on the distribution channel, the supermarkets and hypermarkets segment accounted for the maximum share of the global A2 milk market in 2019. Supermarkets and hypermarkets provide high visibility and an attractive variety of herbal products for consumers. This allows them to discover new varieties, understand labels, and better differentiate products. In addition, supermarket chains are one of the most visited stores for the purchase of groceries. Therefore, this factor is supposed to drive sales of A2 milk in the market. However, the online retail segment is likely to grow at the highest CAGR during the conjecture period.

A2 Milk Market Report Statistics:

A2 Milk Market Regional Analysis:

The global A2 Milk market has been categorized based on geography in the regions of 

• Europe,

• Latin America,

• Middle East and Africa.

•  North America A2 Milk Market is projected to show a prominent growth rate, owing to the fast demand and approval of a2 milk beverages because of high consumer spending, lactose intolerance amongst the large population, and rising health awareness

• Asia-Pacific region was the main market in 2019. This can be attributed to the enormous popularity and substantial consumption of A2 milk drinks in the area. In addition, the availability of A2 dairy cow breeds is also abundant in the region.

A2 Milk Market Key Players:

1. Vinamilk

2. Urban Farms Milk

3. GCMMF (Amul)

4. The A2 Milk Company Limited

5. Taw River Dairy

6. Ripley Farms LLC

7. Provilac Dairy Farms Pvt. Ltd.

8. Lion Dairy & Drinks

9. Freedom Foods Group Limited

10. Erden Creamery Private Limited