What? When? Why?

Global Oral Care Market Size (2021 to 2026)

According to Market Data Forecast, the oral care market is gaining popularity worldwide and is predicted to be growing at a CAGR of 3.1% CAGR from 2021 to 2026.

Oral care products are designed to clean the mouth, freshen the breath, and keep teeth healthy. Breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste are among the products available in the oral care market. The oral cavity serves as a gateway to the rest of the body, and public awareness of oral health has risen dramatically in recent years.

Oral health is supposed to be an indicator of overall health. Many new types of oral care products have recently been introduced to the market due to technological advancements. The demand for oral care products has increased as people become more aware of keeping good oral hygiene and having fresh, pleasant breath. In addition, demand for oral care products has increased as the trend has shifted from traditional usage (which included solely using it for oral hygiene) to current usage (which included using it as a lifestyle, status symbol, and aesthetics).

DRIVING FACTORS:

Increasing e-Commerce platform development is significantly contributing to the growth of the global oral care market.

Customers can explore and order from various oral care product offers given by merchants through online portals due to the advent of e-commerce platforms. It calms the buyer's purchasing experience and aids in brand retention and visibility. Increased income and market share result from online sales. High e-Commerce penetration is predicted to enable vendors to offer a broader choice of items to user categories ranging from teenagers to adults, allowing them to reach new potential clients and expand their customer base. The device offers unique characteristics such as a linear magnetic drive, an intelligent pressure sensor, an intelligent display with a customized brushing mode, and a revised brush head to promote maximum dental health. In the coming years, the introduction of such novel items is projected to increase the demand for oral care products.

Consumers are becoming more aware of the benefits of cosmetic dental treatment, which is expected to favor the growth rate of the global oral care market during the forecast period.

People's growing awareness of cosmetic dental treatment aids in improving aesthetics and preserving fresh breath, which is also one of the significant causes driving up demand for oral care products. People are increasingly turning to cosmetic whitening treatments to improve their teeth appearance. The elderly is one of the most common target groups in the industry. This group is at a higher risk of developing several oral diseases. According to the Centres for Disease Control and Prevention (CDC), one out of every five persons in the United States aged 65 and up has previously lost a tooth. These events hold various seminars and programs to raise dental hygiene awareness and demonstrate freshly released and technologically advanced goods. This allows players to highlight their product offerings, resulting in increased oral care product usage. The key players' product innovation and their investment in promotional activities and marketing to reach the most extensive possible consumer base will aid the global oral care market's expansion.

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RESTRAINING FACTORS:

However, the global oral care or oral hygiene market growth is predicted to be hampered by a surge in competitive pricing and a lack of consumer awareness of technological innovations.

Impact of COVID-19 on the global oral care market:

The COVID-19 pandemic wreaked havoc on the oral care industry. Production and supply disruptions due to factory closures and raw material shortages, logistics disruptions due to restrictions on movement (both inter-and intra-country), and sales disruptions due to the closure of some sales channels amid nationwide lockdowns were all significant obstacles for the market. However, as vaccination programs expand and people and businesses adjust to the new normal, the COVID-19 pandemic is widely recognized as a brief market interruption.

Hand wash and dental care products were the only personal care categories to see significant sales growth during the COVID-19 epidemic, while other skincare and cosmetic products continued to struggle. During the year 2020, the industry's innovation contributed even more to sales growth. The ongoing COVID-19 pandemic has significantly impacted global dental care services, with the majority of them being shut down. More dental services have just reopened; however, people are opting for at-home dental treatments due to infection risk, increasing demand for at-home oral care.

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MARKET SEGMENTATION:

By Product:

• Toothpaste
• Toothbrushes & accessories
• Mouthwashes/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions

By Distribution Channel:

• General convenience Stores
• Retail Pharmacies
• Online Distribution
• Dental Dispensaries

By Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East and Africa

During the forecast period, the North American market is expected to grow at a promising growth rate. The United States has emerged as a critical market in North America. Consumer spending power in the United States has facilitated the sale of oral care products in the country. In addition, the spread of online channels has aided the expansion in the United States. Amazon, for example, is one of the country's most popular online retailers. Untreated dental decay affects one out of every four adults in the United States, according to the Centres for Disease Control and Prevention (CDC). With health concerns projected to rise, demand for dental care products in the United States will continue.

After North America, Asia Pacific dominated the market with the largest percent share. This can be linked to people in this region becoming more aware of dental hygiene and overall oral health. Consumers in Asia, such as those in China and Japan, are well aware of the importance of good oral hygiene, and there is a considerable demand for oral care products in these countries. Ayurvedic or natural ingredient products are the most popular oral health care items in India. All of India's big corporations sell Ayurvedic revolution goods. Singaporeans are brand advocates who would rather spend more to assure a product's safety and efficacy than look for less expensive alternatives to maintain their oral hygiene. The Chinese oral care market is still in its infancy, but it is ripe with opportunities for its market players. However, the market is likely to increase due to rising consumer awareness about oral hygiene and a higher level of life. The Japanese population, according to GlaxoSmithKline, a global pharmaceutical company, is exceptional in terms of oral health awareness. Oral health is a significant issue for Japanese youth and the elderly, propelling the oral care market forward.

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KEY MARKET PARTICIPANTS:

A few of the global oral care market leaders profiled in this report are Sunstar Suisse SA, Henkel AG & Co. KGaA, GlaxoSmithKline PLC, Unilever, Johnson & Johnson Procter & Gamble, Colgate-Palmolive Company, and Church & Dwight Co. Inc.

BROWSE REGIONAL REPORTS:

• U.S. Oral Care Market
• Europe Oral Care Market
• APAC Oral Care Market
• Latin America Oral Care Market
• MEA Oral Care Market