Latest Happenings in Business World
22
Nov-2019
Frozen Bakery Additives Market By Type (Colors And Flavors Preservatives, Oxidizing Agents, Reducing Agents, Enzymes, Emulsifiers And Others By Application (Breads, Pizza Crusts, Pastries, Cakes, Others) And By Region
Introduction:
Frozen bakery additives help increase the shelf life of the bakery products. They ensure that the safety, health, appeal and nutrition of the product remain intact. The global frozen bakery additives market has grown strongly in recent years due to consumer preference for products offering quality, convenience and variety. However, the nature of the market and the limited temperature range is an obstacle to market growth. The launch of new products and emerging applications in the traditional bakery will ensure a substantial growth opportunity for the market.
Frozen bakery additives are applied to prevent the development of undesirable bacteria and to prevent the food product from drying out. Bakery additives help improve the appearance of baked goods with better taste and the addition of thickeners, colors and flavors. Some of the common bakery additives are emulsifiers and oxidizing agents. Thes help food manufacturers provide safe, nutritious and quality products, as well as improved shelf life.
Dynamics:
The frozen bakery additives business is fueled by growing consumer demand for processed foods, prepared foods and bakery products. By using frozen bakery additives, bakery manufacturers provide retailers with frozen ready-to-cook and defrost bakery products that retain a longer shelf life and product quality. These products in bakeries, supermarkets and coffee shops meet customer needs, with minimal costs of food waste. In addition, equipment, production floor and personnel expenses are eliminated, which improves retailers' EBITDA margins. However, the numerous chemical and physical changes occurring during storage, which alter the freshness and quality of frozen bakery products, represent a significant limitation for the market.
Recent Developments:
The producer of cooking ingredients, Bellarise, has developed a new yeast-based product that can help the "lean" dough to increase its shelf life, and gasification power of 30% and reduction of test times up to 15%. The high gasification power should be a valuable asset to many confectionery industries as it reduces the time of growth in bulk, increasing the efficiency of the processing chain.
Growth Factors
Growing opportunities in the frozen bakery additives market, as well as technological advances, should help to influence the global market positively. Increasing applications of bakery additives in various types of frozen foods are contributing to the growth of this market. Also, growing consumer awareness of health can drive growth in the global bakery additive market. However, some factors hindering the growth of the market are the consolidated market, the controlled temperature and the PH operating range.
The key drivers of market growth in the coming years are improved product quality, reasonable prices for frozen bakery products, increased demand for processed foods, and the green manufacturing process.
Market Trends:
1. Artisan bread: the desire to consume a traditionally baked bread, rich in rich flavors, soft textures and distinctive character, has established a peak among the world's population. Bread lovers believe that artisan bread is more an art than a meal and is gaining popularity worldwide. The growing demand for this style, whether in restaurants or residential environments, will increase the market share of frozen food additives in the frozen bread application segment.
2. Use of natural colors: Conscious of the importance of health, consumers actively seek natural ingredients. Natural coloring not only improves the appearance and taste of baked goods but also offers a variety of health benefits. This trend may intensify the adoption of natural dyes in the coming years, thus increasing the market share of frozen bakery additives.
3. Foods impregnated with CBD: After legalization in some countries, the use of CBD in food has increased significantly over the past year. It is expected to grow exponentially in the coming years. Despite the buzz of CBD infused food products, pizzas and CBD infused cookies are the ones that have entered the market. Given the high expectations of consumers, it is reasonable to assume that the success of these products will have a positive impact on the enzyme market and, therefore, will lead to greater participation of the frozen bakery additive industry.
4. Healthy snacks: the demand for healthy and more nutritious foods is growing at a steady pace. The frozen food industry is part of this trend and offers many options to consumers concerned about health. The growing demand for healthy frozen bakery products will result in a need for additives, thus supporting the growth of the frozen bakery additive market.
5. Food and wine pairing: the frozen bakery products sector has advanced a lot. Additives like baking powder and ascorbic acid are a few essential ingredients in pizza dough, which makes this uncommon combination very popular, increasing the market size of frozen bakery additives.
Regional Analysis:
North America and Europe are the leading regions for frozen bakery additives, associated with the lifestyle of people living in these areas, with a strong preference for processed foods and greater health awareness. The Asia-Pacific region is the third-largest market and is expected to experience the fastest growth over the forecast period, attributing to the growing preference for Western food products and changing dietary patterns. The market is likely to thrive in developing and developed regions.
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