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Nov-2019

Most prominent advances in the Global Food Colors Market

Natural food colors are projected to account for over 80% of total business revenues as the most significant consumer section

Introduction:

Food dyes are pigments, dyes and food additives. They enhance the appearance of processed and fresh foods. Food dyes also compensate for color loss caused by exposure to air, light, temperature fluctuations and humidity. They include components such as synthetic colors and natural colors. Food colors are widely used in pharmaceuticals, confectionery, dairy products, packaged foods, bakery, beverages, cosmetics and others.

A food coloring or coloring additive is a pigment or a color-imparting substance added to a food or drink. They come in different forms: liquids, powders, gels and pastes. Food coloring is used in both commercial food production and domestic cooking. Food colorants are also used in a variety of non-food applications, including cosmetics, pharmaceuticals, craft projects and medical devices.

Growth:

Lifestyle changes and globalization have led to increased use of food colorants in growing markets. The food coloring market is expected to grow with increasing demand for food products. The growth of the natural dyes market segment is determined by the consumer's inclination for healthy and natural food dyes. Growth is expected to continue in the coming years with the introduction of new products, new sources of raw materials and the production of colors using advanced technologies.

Recent developments:

• In October 2018, Archer Daniels Midland Company (ADM), an American company specializing in food processing and commodity marketing in the natural food coloring market, announced that it had adopted strategies to improve customer relationships. The company announced an increase in its production capacity of natural food dyes and food coloring for wild flavors and unique ingredients, the ADM division of Berlin, Germany, to capitalize on this increase in the consumption of foods and beverages containing natural ingredients and natural food dyes.

• In September 2018, Givaudan, a Swiss manufacturer of fragrances, and active cosmetic ingredients acquired Naturex S.A., a French supplier of components and natural solutions and a leading player in the natural food dyes market. To align with its strategy of establishing its position as "undisputed market leader", Givaudan acquired the company and cancelled its shares on the Euronext Paris stock exchange. Givaudan wants to leverage Naturex's robust portfolio of natural ingredients and plant extracts in the nutrition, food and beverage sectors and reinforce internal innovation in the coming years.

• In November 2018, Symrise AG, a German producer of flavors and fragrances in the natural food dyes market, announced that the company had invested 50 million euros in its new natural food ingredients production site located near from Atlanta to the United States. The company has adopted strategies to develop its upstream integration by increasing the production of agricultural raw materials. The company aims to expand its footprint in the US food markets to gain a competitive edge for food ingredients and natural dyes in the coming years.

• In April 2018, Chr. Hansen Holding A / S, a leading bioscience company in the natural food dyes market, announced that the company had acquired Banker Wire's manufacturing facility in Mukwonago, Wisconsin, which is planned to establish. New headquarters of his North American food dyes business. The new facilities for the production of natural food dyes Chr. Hansen will house application and quality control laboratories, research and development facilities, a pilot plant, a production facility, a dedicated warehouse, as well as sales, marketing and sales support functions.

Why go artificial?

Why bother with artificial or synthetic food colors? Cost is an excellent reason to choose artificial variants. Synthetic dyes can be bulk products, a fraction of the cost of collecting and processing materials used to make natural dyes.

Another reason is shelf life. Artificial dyes can be more durable than natural colours of the same color. Although nature produces a deep color tone, these are used as a food coloring. There is no limit to the variety of colors that can be produced artificially in the laboratory. The United States Food and Drug Administration did not approve seven synthetic colors for widespread use in food.

Artificial food colors were initially made from coal tar. The first reviews of artificial food coloring quickly reported this problem. Today, most synthetic food colors are derived from petroleum or crude oil. Some critics will say that eating oil is no better than eating coal. But finished products are rigorously tested to ensure they do not contain traces of origin.

Key Stakeholders:

• Manufacturers of food coloring

• Suppliers and distributors.

• Final consumers

• Suppliers of raw materials.

• Professional associations and experts.

• Research organizations and consulting firms.

• Research institutes

• Industry associations

• Market study and consulting firms.