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Nov-2019

Trends to notice in the Global Beauty Drinks Market

Global Beauty Drinks Market was worth $898.6 million in 2019 and estimated to be growing at a CAGR of 11.51%, to reach $1549.6 million by 2024.

Beauty Drinks Market Introduction:

Beauty drinks contain a healthy blend of nutrition for the skin, such as vitamins, minerals, proteins and peptides, collagen and antioxidants. These nutrients are extracted from fruits and vegetables such as broccoli, pomegranate, red grapes, etc. Beauty drinks offer a wide range of functions, including anti-aging properties, natural detoxification, luminosity and vitality for the skin. Beauty drinks also help to firm the skin and keep hair and nails healthy.

Beauty drinks are a new concept in the growing trend of nutrient food, drinks and supplements that provide aesthetic benefits from the inside. These benefits go far beyond what you would get by eating healthy foods.

List of the main ingredients used in beauty drinks:

Vitamins and minerals: Vitamins and minerals are perhaps the most used ingredients in the beverage market. Since vitamins A, D, E and K are considered insoluble vitamins in water; it has become a challenge to innovate in new soluble forms because these vitamins are essential for the eyes, skin and act as antioxidants.

Goji berry juices, extremely rich in antioxidants, provide soothing and anti-inflammatory

properties to the skin and contribute to good skin circulation.

Pomegranate juice: It is an antioxidant power that contains ellagic acid, a polyphenol that reduces the breakdown of collagen and inflammation of skin cells. It promotes a brighter complexion and firmer skin.

Collagen: About a quarter of all the proteins in the body are made up of collagen. Collagen is an essential structural protein, forming molecular cables that strengthen the large and resistant tendons and leaves that support the skin and internal organs. Bones and teeth are made by adding mineral crystals to collagen. Collagen structures our body, protects and sustains softer tissues, and connects them with the skeleton. But, despite its critical function in the body, collagen is a relatively simple protein.

Hyaluronic acid (HA): It is one of the essential components of the skin for hydration and moisture retention. The nature of the molecular structure of HA makes it ideal for attracting and retaining water. Almost 50% of the body's HA is in the dermis, in the spaces between the cells (extracellular matrix). The HA associated with dermatan sulfate serves to maintain the water balance in the dermis and adds support to other dermal elements such as collagen and elastin.

Lutein: It provides nutritional support for our eyes and skin, the only organs of the body directly exposed to the external environment. Lutein has been associated with the promotion of eye health by reducing the risk of macular degeneration.

Selenium: It can help protect the skin from sun damage and skin cancer. And it could reverse part of the discoloration and wrinkles associated with aging. This antioxidant works by accelerating the skin's natural repair systems and directly inhibiting additional damage.

Coenzyme Q10 is a natural antioxidant found in the body and helps cells develop and protect them from the ravages of cancer. It is believed that a decrease in natural levels of coenzyme Q10 that occurs in recent years contributes to skin aging. A study published in the Journal Biofactors revealed that the application of coenzyme Q10 on the skin helped reduce the appearance of wrinkles. Most studies to date have used a concentration of 0.3%.

Key Market Trends

More investments from key players:

Key players such as Nestlé and Coca-Cola have invested in research activities focused on product innovations in beauty drinks. Glowelle, a blend of antioxidant vitamins, phytonutrients and botanical fruit extracts from Nestle, is specifically designed to combat the signs of aging by nourishing the skin. It can be considered as an innovative effort in the area of nutritional beauty. Nestlé has also launched its collagen coffee, calling it a low-fat alternative to standard coffee, with beneficial effects on the skin. Private labels, such as

Vitabiotics, have also introduced skin and hair beauty drinks containing hydrolysed marine collagen, inositol, blackcurrant seed oil and amino acids. The growing demand for beauty drinks has led many companies, such as Coca-Cola, to collaborate with actors such as Sanofi SA, to launch the beauty drink "Beeno Oenobiol".

Collagen products are the most critical market segment.

Collagen-based beauty drinks are becoming increasingly popular in the beauty drinks industry because they are high in protein and play an essential role in skincare. They protect the dermis and help keep the skin young. Collagen-based products are in high demand by the young population for weight loss and beauty, as well as by older consumers because of their anti-aging effects, as they tend to produce low levels of collagen. Asia-Pacific is the largest market for collagen-based beauty drinks, while the North American market is expected to record a high referral rate due to growing awareness of collagen's health benefits and the beauty of the consumer.

Key Stakeholders: