North America Precision Agriculture Market By Technology (Guidance System, Remote Sensing, Variable Rate Technology), By Offering (Hardware, Software, Services), By Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Irrigation Management, Inventory Management, Farm Labor Management And Financial Management) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2016–2021)

North America Precision Agriculture Market By Technology (Guidance System, Remote Sensing, Variable Rate Technology), By Offering (Hardware, Software, Services), By Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Irrigation Management, Inventory Management, Farm Labor Management And Financial Management) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2016–2021)

ID: 3649 | Pages: 138 | September 2017 | Region: North America


The North America Precision Agriculture Market was worth USD 1.17 billion in 2016 and is estimated to be growing at a rate of 13.5%, to reach USD 2.21 billion by 2021. Precision agriculture is the use of advanced technologies such as GPS and remote sensing in farming to track field conditions and make farming practices more accurate by sharing the field information with farmers from time to time.

Precision farming reduces a lot of human efforts and resources can be used efficiently to get better yields. GPS technology with high precision can be used to navigate agricultural vehicles such as tractors through the fields with 2cm accuracy. Geomapping technique provides farmers with maps showing the nutrient levels in the soil along with the type of soil and can be used to distribute fertilizers wherever necessary.

Rapid growth in population increased the demand for food production. To keep up with the food demand, farmers are adopting new farming practices resulting in the increase in demand for precision farming. Investments of private organizations to train farmers in using technology and easy availability of financial resources are the major factors driving the growth of precision farming market. High installation costs and lack of government initiatives in improving the availability of infrastructure to the farmers are the major restraining factors for the market.

The North American precision agriculture market is categorized on the basis of Offering, Technology and Application. Based on Offering, the market is categorized into Hardware, Software and Services. The hardware segment is again categorized into Automation & control system and Sensing & Monitoring devices. Automation & control system is also further categorized into Display, Guidance & steering, GPS system, Drones, Mobile devices, flow & application control devices. Sensing devices are further categorized into Yield Monitors, Water sensors, Soil Sensors and climate sensors. The Software segment is further categorized into Web based and cloud based software. Cloud based software is rapidly gaining popularity and is the fastest growing segment. On the basis of technology, the market is categorized into Guidance system, Variable rate technology, and remote sensing. Guidance system is the largest market segment as it includes GPS and GIS which are essential in precision farming. Based on Application, the market is categorized into Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Inventory Management, Yield Monitoring, Irrigation Management, Farm Labor Management and Financial Management. Irrigation management is expected to be the fastest growing segment due to increasing scarcity of water.

Based on region, the North America precision farming market segmented into USA and Canada. USA dominates the market due to the increased adoption of cloud based technology in this region. Canada precision farming market is rapidly growing due to the huge investment of Canadian government to develop precision farming.

Key Players in the precision agriculture market are Trimble, Inc. (U.S.), Deere & Company (U.S.), AJ Junction, Inc. (U.S.), Leica Geosystems (Switzerland), AgSmarts Inc., Monsanto Company, CropMetrics LLC and Dickey-John Corporation.

1.Introduction                                                                  

                1.1 Market Definition                                                    

                1.2 Study Deliverables                                                  

                1.3 Base Currency, Base Year and Forecast Periods                                                          

                1.4 General Study Assumptions                                                

2. Research Methodology                                                                           

                2.1 Introduction                                                               

                2.2 Research Phases                                                      

                                2.2.1 Secondary Research                                           

                                2.2.2 Primary Research                                 

                                2.2.3 Econometric Modelling                                      

                                2.2.4 Expert Validation                                  

                2.3 Analysis Design                                                         

                2.4 Study Timeline                                                          

3. Overview                                                                       

                3.1 Executive Summary                                                

                3.2 Key Inferences                                                         

                3.3 Epidemology                                                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                                                    

                4.1 Market Drivers                                                          

                4.2 Market Restraints                                                    

                4.3 Key Challenges                                                         

                4.4 Current Opportunities in the Market                                                              

5. Market Segmentation                                                                              

                5.1 Offering                                                       

                                5.1.1 Introduction                                           

                                5.1.2 Hardware                                

                                                5.1.2.1 Automation & Control System                    

                                                                5.1.2.1.1 Guidance & Steering   

                                                                5.1.2.1.2 Drones/UAV   

                                                                5.1.2.1.3 Display               

                                                                5.1.2.1.4 GPS/GNSS System       

                                                                5.1.2.1.5 Mobile Devices/Handheld Computers 

                                                                5.1.2.1.6 Flow and Application Control Devices  

                                                                5.2.2.1.7 Others               

                                                5.1.2.2 Sensing and Monitoring Devices                

                                                                5.1.2.2.1 Yield Monitors

                                                                5.1.2.2.2 Soil Sensors     

                                                                                5.1.2.2.2.1 Nutrient Sensors

                                                                                5.1.2.2.2.2  Moisture Sensors

                                                                                5.1.2.2.2.3 Temperature Sensors

                                                                5.1.2.2.3 Water Sensors               

                                                                5.1.2.2.4 Climate Sensors             

                                                                5.1.2.2.5 Others               

                                5.1.3 Software                                  

                                                5.1.3.1 Web based                          

                                                5.1.3.2 Cloud based                        

                                5.1.4 Services                                    

                                                5.1.4.1 System Integration and Consulting                           

                                                5.1.4.2 Managed Services                            

                                                                5.1.4.2.1  Farm Operation Services          

                                                                5.1.4.2.2 Data Services  

                                                                5.1.4.2.3 Analytics Services         

                                                5.1.4.3 Assisted Professional Services                    

                                                                5.1.4.3.1 Supply Chain Management Services     

                                                                5.1.4.3.2 Climate Information Services   

                                                                5.1.4.3.3 Others               

                                                5.1.4.4 Connectivity Services                      

                                                5.1.4.5 Maintenance and Support Services                          

                                5.1.5  Y-o-Y Growth Analysis, By Offering                                             

                                5.1.6  Market Attractiveness Analysis, By Offering                                           

                                5.1.7  Market Share Analysis, By  Offering                                            

                5.2 Technology                                                 

                                5.2.1 Introduction                                           

                                5.2.2 Remote Sensing                                   

                                                5.2.2.1 Handheld                             

                                                5.2.2.2  Satellite Sensing                               

                                5.2.3 Guidance System                                 

                                                5.2.3.1 Geographical Information System (GIS)                 

                                                5.2.3.2 Global Positioning System (GPS)                

                                5.2.4 Variable Rate Technology                                 

                                                5.2.4.1 Sensor-Based                     

                                                5.2.4.2 Map Based                          

                                                5.2.4.3 Some Major Applications of Vrt                 

                                5.2.5 Y-o-Y Growth Analysis, By Technology                                        

                                5.2.6 Market Attractiveness Analysis, By Technology                                      

                                5.2.7 Market Share Analysis, By Technology                                        

                5.3 Application                                                 

                                5.3.1 Introduction                                           

                                5.3.2 Yield Monitoring                                   

                                                5.3.2.1 On-Farm Yield Monitoring                            

                                                5.3.2.2 Off-Farm Yield Monitoring                            

                                5.3.3Field Mapping                                         

                                                5.3.3.1 Boundary Mapping                          

                                                5.3.3.2 Drainage Mapping                            

                                5.3.4 Crop Scouting                                        

                                5.3.5 Weather Tracking & Forecasting                                    

                                5.3.6 Irrigation Management                                     

                                5.3.7 Inventory Management                                    

                                5.3.8 Farm Labor Management                                 

                                5.3.9 Financial Management                                      

                                5.3.10 Y-o-Y Growth Analysis, By Application                                      

                                5.3.11  Market Attractiveness Analysis, By Application                                   

                                5.3.12  Market Share Analysis, By Application                                     

6. Geographical Analysis                                                                              

                6.1 Introduction                                                               

                                6.1.1 Regional Trends                                    

                                6.1.2 Impact Analysis                                     

                                6.1.3 Y-o-Y Growth Analysis                                        

                                                6.1.3.1 By Geographical Area                     

                                                6.1.3.2 By Offering                          

                                                6.1.3.3 By Technology                   

                                                6.1.3.4 By Application                    

                                6.1.4  Market Attractiveness Analysis                                     

                                                6.1.4.1 By Geographical Area                     

                                                6.1.4.2 By Offering                          

                                                6.1.4.3 By Technology                   

                                                6.1.4.4 By Application                    

                                6.1.5  Market Share Analysis                                      

                                                6.1.5.1 By Geographical Area                     

                                                6.1.5.2 By Offering                          

                                                6.1.5.3 By Technology                   

                                                6.1.5.4 By Application                    

                6.2 United States                                                            

                6.3 Canada                                                         

7.Strategic Analysis                                                                        

                7.1 PESTLE analysis                                                         

                                7.1.1 Political                                     

                                7.1.2 Economic                                 

                                7.1.3 Social                                         

                                7.1.4 Technological                                         

                                7.1.5 Legal                                          

                                7.1.6 Environmental                                       

                7.2 Porter’s Five analysis                                                              

                                7.2.1 Bargaining Power of Suppliers                                        

                                7.2.2 Bargaining Power of Consumers                                    

                                7.2.3 Threat of New Entrants                                     

                                7.2.4 Threat of Substitute Products and Services                                              

                                7.2.5 Competitive Rivalry within the Industry                                     

8.Market Leaders' Analysis                                                                         

                8.1 Deere & Company (U.S.)                                                      

                                8.1.1 Overview                                 

                                8.1.2 Product Analysis                                   

                                8.1.3 Financial analysis                                  

                                8.1.4 Recent Developments                                       

                                8.1.5 SWOT analysis                                       

                                8.1.6 Analyst View                                          

                8.2Trimble, Inc. (U.S.)                                                   

                8.3 Leica Geosystems                                                    

                8.4 AJ Junction, Inc.                                                        

                8.5Monsanto Company                                                

                8.6 AgSmarts Inc.                                                            

                8.7 CropMetrics LLC                                             &n

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. North America Precision Agriculture  Market By Offering, From 2016-2021 ( USD Billion )
  2. North America Hardware Market By Region, From 2016-2021 ( USD Billion )
  3. North America Software Market By Region, From 2016-2021 ( USD Billion )
  4. North America Services Market By Region, From 2016-2021 ( USD Billion )
  5. North America Precision Agriculture  Market By Application, From 2016-2021 ( USD Billion )
  6. North America Yield Monitoring Market By Region, From 2016-2021 ( USD Billion )
  7. North America Field Mapping Market By Region, From 2016-2021 ( USD Billion )
  8. North America Crop Scouting Market By Region, From 2016-2021 ( USD Billion )
  9. North America Weather Tracking & Forecasting Market By Region, From 2016-2021 ( USD Billion )
  10. North America Irrigation Management Market By Region, From 2016-2021 ( USD Billion )
  11. North America Inventory Management Market By Region, From 2016-2021 ( USD Billion )
  12. North America Farm Labor Management  Market By Region, From 2016-2021 ( USD Billion )
  13. North America Financial Management Market By Region, From 2016-2021 ( USD Billion )
  14. North America Precision Agriculture  Market By Technology, From 2016-2021 ( USD Billion )
  15. North America Guidance System Market By Region, From 2016-2021 ( USD Billion )
  16. North America Remote Sensing Market By Region, From 2016-2021 ( USD Billion )
  17. North America Variable Rate Technology Market By Region, From 2016-2021 ( USD Billion )
  18. United States Precision Agriculture  Market By Offering, From 2016-2021 ( USD Billion )
  19. United States Precision Agriculture  Market By Application, From 2016-2021 ( USD Billion )
  20. United States Precision Agriculture  Market By Technology, From 2016-2021 ( USD Billion )
  21. Canada Precision Agriculture  Market By Offering, From 2016-2021 ( USD Billion )
  22. Canada Precision Agriculture  Market By Application, From 2016-2021 ( USD Billion )
  23. Canada Precision Agriculture  Market By Technology, From 2016-2021 ( USD Billion )
  24. North America Precision Agriculture Market Market By Software, From 2016-2021 ( USD Billion )
  25. North America Web Based Market By Region, From 2016-2021 ( USD Billion )
  26. North America Cloud Based Market By Region, From 2016-2021 ( USD Billion )
  27. United States Precision Agriculture Market Market By Software, From 2016-2021 ( USD Billion )
  28. Canada Precision Agriculture Market Market By Software, From 2016-2021 ( USD Billion )
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