Latin America Precision Agriculture Market By Technology (Guidance System, Remote Sensing, Variable Rate Technology), By Offering (Hardware, Software, Services), By Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Irrigation Management, Inventory Management, Farm Labor Management And Financial Management) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2016–2021)

Latin America Precision Agriculture Market By Technology (Guidance System, Remote Sensing, Variable Rate Technology), By Offering (Hardware, Software, Services), By Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Irrigation Management, Inventory Management, Farm Labor Management And Financial Management) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2016–2021)

ID: 3652 | Pages: 139 | September 2017 | Region: Latin America


Latin America Precision Agriculture Market was worth USD 0.51 billion in 2016 and is estimated to be growing at a rate of 15.4%, to reach USD 1.05 billion by 2021. To make agriculture more efficient and productive, lot of technologies are available in recent years. Precision agriculture is one of such practices. It enables farmers to manage large stretch of land as a group of small fields thus increasing the crop efficiency and decreases the errors in product application.

Previously, farmers used to gather information about soil humidity, temperature of soil and nutrient levels, monitor irrigation rates and soil drainage themselves which takes a lot of time and effort especially in case of extensive farming practice. Moreover, the information is crude and unreliable sometimes. With the use of precision farming, all those inputs can be gathered with the use of sensors and drones reducing the time and effort required to obtain the information and with increased accuracy.

Rising popularity for telematics technology in precision farming, declining in agricultural land and the need to increase the productivity of crops, decline in natural resources are the major factors driving the precision farming market. Rapid boost in the population and food demands are also expected to drive the market. Huge initial investments making farmers who practice intensive farming unable to afford the equipment and lack of proper awareness about the cost benefits associated with using precision farming are hindering the market growth.

The Latin American precision agriculture market is segregated on the basis of Offering, Technology and Application. Based on Offering, the market is segregated into Hardware, Software and Services. The hardware segment is again segregated into Automation & control system and Sensing & Monitoring devices. Automation & control system is also further segregated into Display, Guidance & steering, GPS system, Drones, Mobile devices, flow & application control devices. Sensing devices are further segregated into Yield Monitors, Water sensors, Soil Sensors and climate sensors. The Software segment is further segregated into Web based and cloud based software. Cloud based software is rapidly gaining popularity and is the fastest growing segment. On the basis of technology, the market is segregated into Guidance system, Variable rate technology, and remote sensing. Guidance system is the largest market segment as it includes GPS and GIS which are essential in precision farming. Based on Application, the market is segregated into Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Inventory Management, Yield Monitoring, Irrigation Management, Farm Labor Management and Financial Management. Irrigation management is expected to be the fastest growing segment due to increasing scarcity of water.

Latin America precision farming market is geographically segmented into Brazil, Argentina, Mexico and rest of South America. Latin America market is projected to grow significantly in the given forecast period. Increasing educated farmers and their ability to adopt latest technologies in the market is driving the market in this region.

Major manufacturing companies in the precision agriculture market are Trimble, Inc. (U.S.), Deere & Company (U.S.), AgSmarts Inc., AJ Junction, Inc. (U.S.), CropMetrics LLC, Leica Geosystems (Switzerland), Monsanto Company and Dickey-John Corporation

1.Introduction                                                                  

                1.1 Market Definition                                                    

                1.2 Study Deliverables                                                  

                1.3 Base Currency, Base Year and Forecast Periods                                                          

                1.4 General Study Assumptions                                                

2. Research Methodology                                                                           

                2.1 Introduction                                                               

                2.2 Research Phases                                                      

                                2.2.1 Secondary Research                                           

                                2.2.2 Primary Research                                 

                                2.2.3 Econometric Modelling                                      

                                2.2.4 Expert Validation                                  

                2.3 Analysis Design                                                         

                2.4 Study Timeline                                                          

3. Overview                                                                       

                3.1 Executive Summary                                                

                3.2 Key Inferences                                                         

                3.3 Epidemology                                                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                                                    

                4.1 Market Drivers                                                          

                4.2 Market Restraints                                                    

                4.3 Key Challenges                                                         

                4.4 Current Opportunities in the Market                                                              

5. Market Segmentation                                                                              

                5.1 Offering                                                       

                                5.1.1 Introduction                                           

                                5.1.2 Hardware                                

                                                5.1.2.1 Automation & Control System                    

                                                                5.1.2.1.1 Guidance & Steering   

                                                                5.1.2.1.2 Drones/UAV   

                                                                5.1.2.1.3 Display               

                                                                5.1.2.1.4 GPS/GNSS System       

                                                                5.1.2.1.5 Mobile Devices/Handheld Computers 

                                                                5.1.2.1.6 Flow and Application Control Devices  

                                                                5.2.2.1.7 Others               

                                                5.1.2.2 Sensing and Monitoring Devices                

                                                                5.1.2.2.1 Yield Monitors

                                                                5.1.2.2.2 Soil Sensors     

                                                                                5.1.2.2.2.1 Nutrient Sensors

                                                                                5.1.2.2.2.2  Moisture Sensors

                                                                                5.1.2.2.2.3 Temperature Sensors

                                                                5.1.2.2.3 Water Sensors               

                                                                5.1.2.2.4 Climate Sensors             

                                                                5.1.2.2.5 Others               

                                5.1.3 Software                                  

                                                5.1.3.1 Web based                          

                                                5.1.3.2 Cloud based                        

                                5.1.4 Services                                    

                                                5.1.4.1 System Integration and Consulting                           

                                                5.1.4.2 Managed Services                            

                                                                5.1.4.2.1  Farm Operation Services          

                                                                5.1.4.2.2 Data Services  

                                                                5.1.4.2.3 Analytics Services         

                                                5.1.4.3 Assisted Professional Services                    

                                                                5.1.4.3.1 Supply Chain Management Services     

                                                                5.1.4.3.2 Climate Information Services   

                                                                5.1.4.3.3 Others               

                                                5.1.4.4 Connectivity Services                      

                                                5.1.4.5 Maintenance and Support Services                          

                                5.1.5  Y-o-Y Growth Analysis, By Offering                                             

                                5.1.6  Market Attractiveness Analysis, By Offering                                           

                                5.1.7  Market Share Analysis, By  Offering                                            

                5.2 Technology                                                 

                                5.2.1 Introduction                                           

                                5.2.2 Remote Sensing                                   

                                                5.2.2.1 Handheld                             

                                                5.2.2.2  Satellite Sensing                               

                                5.2.3 Guidance System                                 

                                                5.2.3.1 Geographical Information System (GIS)                 

                                                5.2.3.2 Global Positioning System (GPS)                

                                5.2.4 Variable Rate Technology                                 

                                                5.2.4.1 Sensor-Based                     

                                                5.2.4.2 Map Based                          

                                                5.2.4.3 Some Major Applications of Vrt                 

                                5.2.5 Y-o-Y Growth Analysis, By Technology                                        

                                5.2.6 Market Attractiveness Analysis, By Technology                                      

                                5.2.7 Market Share Analysis, By Technology                                        

                5.3 Application                                                 

                                5.3.1 Introduction                                           

                                5.3.2 Yield Monitoring                                   

                                                5.3.2.1 On-Farm Yield Monitoring                            

                                                5.3.2.2 Off-Farm Yield Monitoring                            

                                5.3.3Field Mapping                                         

                                                5.3.3.1 Boundary Mapping                          

                                                5.3.3.2 Drainage Mapping                            

                                5.3.4 Crop Scouting                                        

                                5.3.5 Weather Tracking & Forecasting                                    

                                5.3.6 Irrigation Management                                     

                                5.3.7 Inventory Management                                    

                                5.3.8 Farm Labor Management                                 

                                5.3.9 Financial Management                                      

                                5.3.10 Y-o-Y Growth Analysis, By Application                                      

                                5.3.11  Market Attractiveness Analysis, By Application                                   

                                5.3.12  Market Share Analysis, By Application                                     

6. Geographical Analysis                                                                              

                6.1 Introduction                                                               

                                6.1.1 Regional Trends                                    

                                6.1.2 Impact Analysis                                     

                                6.1.3 Y-o-Y Growth Analysis                                        

                                                6.1.3.1 By Geographical Area                     

                                                6.1.3.2 By Offering                          

                                                6.1.3.3 By Technology                   

                                                6.1.3.4 By Application                    

                                6.1.4  Market Attractiveness Analysis                                     

                                                6.1.4.1 By Geographical Area                     

                                                6.1.4.2 By Offering                          

                                                6.1.4.3 By Technology                   

                                                6.1.4.4 By Application                    

                                6.1.5  Market Share Analysis                                      

                                                6.1.5.1 By Geographical Area                     

                                                6.1.5.2 By Offering                          

                                                6.1.5.3 By Technology                   

                                                6.1.5.4 By Application                    

                6.2 Brazil                                                             

                6.3 Mexico                                                         

                6.4 Rest of Latin America                                                             

7.Strategic Analysis                                                                        

                7.1 PESTLE analysis                                                         

                                7.1.1 Political                                     

                                7.1.2 Economic                                 

                                7.1.3 Social                                         

                                7.1.4 Technological                                         

                                7.1.5 Legal                                          

                                7.1.6 Environmental                                       

                7.2 Porter’s Five analysis                                                              

                                7.2.1 Bargaining Power of Suppliers                                        

                                7.2.2 Bargaining Power of Consumers                                    

                                7.2.3 Threat of New Entrants                                     

                                7.2.4 Threat of Substitute Products and Services                                              

                                7.2.5 Competitive Rivalry within the Industry                                     

8.Market Leaders' Analysis                                                                         

                8.1 Deere & Company (U.S.)                                                      

                                8.1.1 Overview                                 

                                8.1.2 Product Analysis                                   

                                8.1.3 Financial analysis                                  

                                8.1.4 Recent Developments                                       

                                8.1.5 SWOT analysis                                       

                                8.1.6 Analyst View                                          

                8.2Trimble, Inc. (U.S.)                                                   

                8.3 Leica Geosystems                                                    

                8.4 AJ Junction, Inc.                                                        

                8.5Monsanto Company                                                

                8.6 AgSmarts Inc.                                        &

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. Latin America Precision Agriculture  Market By Offering, From 2016-2021 ( USD Billion )
  2. Latin America Hardware Market By Region, From 2016-2021 ( USD Billion )
  3. Latin America Software Market By Region, From 2016-2021 ( USD Billion )
  4. Latin America Services Market By Region, From 2016-2021 ( USD Billion )
  5. Latin America Precision Agriculture  Market By Application, From 2016-2021 ( USD Billion )
  6. Latin America Yield Monitoring Market By Region, From 2016-2021 ( USD Billion )
  7. Latin America Field Mapping Market By Region, From 2016-2021 ( USD Billion )
  8. Latin America Crop Scouting Market By Region, From 2016-2021 ( USD Billion )
  9. Latin America Weather Tracking & Forecasting Market By Region, From 2016-2021 ( USD Billion )
  10. Latin America Irrigation Management Market By Region, From 2016-2021 ( USD Billion )
  11. Latin America Inventory Management Market By Region, From 2016-2021 ( USD Billion )
  12. Latin America Farm Labor Management  Market By Region, From 2016-2021 ( USD Billion )
  13. Latin America Financial Management Market By Region, From 2016-2021 ( USD Billion )
  14. Latin America Precision Agriculture  Market By Technology, From 2016-2021 ( USD Billion )
  15. Latin America Guidance System Market By Region, From 2016-2021 ( USD Billion )
  16. Latin America Remote Sensing Market By Region, From 2016-2021 ( USD Billion )
  17. Latin America Variable Rate Technology Market By Region, From 2016-2021 ( USD Billion )
  18. Brazil Precision Agriculture  Market By Offering, From 2016-2021 ( USD Billion )
  19. Brazil Precision Agriculture  Market By Application, From 2016-2021 ( USD Billion )
  20. Brazil Precision Agriculture  Market By Technology, From 2016-2021 ( USD Billion )
  21. Argentina Precision Agriculture  Market By Offering, From 2016-2021 ( USD Billion )
  22. Argentina Precision Agriculture  Market By Application, From 2016-2021 ( USD Billion )
  23. Argentina Precision Agriculture  Market By Technology, From 2016-2021 ( USD Billion )
  24. Mexico Precision Agriculture  Market By Offering, From 2016-2021 ( USD Billion )
  25. Mexico Precision Agriculture  Market By Application, From 2016-2021 ( USD Billion )
  26. Mexico Precision Agriculture  Market By Technology, From 2016-2021 ( USD Billion )
  27. Rest of Latin America Precision Agriculture  Market By Offering, From 2016-2021 ( USD Billion )
  28. Rest of Latin America Precision Agriculture  Market By Application, From 2016-2021 ( USD Billion )
  29. Rest of Latin America Precision Agriculture  Market By Technology, From 2016-2021 ( USD Billion )
  30. Latin America Precision Agriculture Market Market By Software, From 2016-2021 ( USD Billion )
  31. Latin America Web Based Market By Region, From 2016-2021 ( USD Billion )
  32. Latin America Cloud Based Market By Region, From 2016-2021 ( USD Billion )
  33. Brazil Precision Agriculture Market Market By Software, From 2016-2021 ( USD Billion )
  34. Argentina Precision Agriculture Market Market By Software, From 2016-2021 ( USD Billion )
  35. Mexico Precision Agriculture Market Market By Software, From 2016-2021 ( USD Billion )
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