Europe Water Enhancers Market by Product Type (Flavoured drops, Energy drops and Fitness and workout drops) by Active Ingredients Type (Vitamins, Electrolytes, Sweeteners and Anti-oxidants) by Source Type (Fruits, Vegetables, Tea and Coffee and Coconut water), and by Region - Industry Analysis, Size, Share, Growth, Trends, and Forecasts (2016–2021)

Europe Water Enhancers Market by Product Type (Flavoured drops, Energy drops and Fitness and workout drops) by Active Ingredients Type (Vitamins, Electrolytes, Sweeteners and Anti-oxidants) by Source Type (Fruits, Vegetables, Tea and Coffee and Coconut water), and by Region - Industry Analysis, Size, Share, Growth, Trends, and Forecasts (2016–2021)

ID: 549 | Pages: 143 | September 2016 | Region: Europe


The Europe Water Enhancers Market was worth $392.15 million in 2016 and estimated to be growing at a CAGR of 12.36%, to reach $702.2 million by 2021. Consumer base of European market is highly aware, careful, and selective. Health claim of water products is estimated to support the market growth in the region.

The beverages market of water enhancers is overshadowed with marketing while it also observes great competition with the existing carbonated drinks. In recent times, a huge advancement is seen in making fluids like water more flavoured and healthy. 

Key to long term success for the market is trends, extensive marketing and smart product placement. Product quality and diversity are leads to strong and loyal consumer base which contributes to fast growth of the market. Water enhancers are new to the market and hence growth is hindered due to lack of awareness among consumers.

The Europe Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.

Based on geography Europe market is segmented into Germany, France, Italy, U.K and Spain. Success of water enhancers is expected to continue in Germany and Italy. While growth is estimated to attain heights in the countries like France, U.K and Spain.

The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.

1. Introduction                 

                1.1 Market Definition    

                1.2 Study Deliverables  

                1.3 Base Currency, Base Year and Forecast Periods           

                1.4 General Study Assumptions

2. Research Methodology                           

                2.1 Introduction              

                2.2 Research Phases      

                                2.2.1 Secondary Research

                                2.2.2 Primary Research

                                2.2.3 Econometric Modelling

                                2.2.4 Expert Validation

                2.3 Analysis Design         

                2.4 Study Timeline          

3. Overview                      

                3.1 Executive Summary

                3.2 Key Inferences         

                3.3 New Developments

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                      

                4.1 Market Drivers          

                4.2 Market Restraints    

                4.3 Key Challenges         

                4.4 Current Opportunities in the Market

5. Market Segmentation                              

                5.1 By Active Ingredients             

                                5.1.1 Vitamins

                                5.1.2 Electrolytes

                                5.1.3 Sweeteners

                                5.1.4 Anti-oxidants

                                5.1.5 Other Ingredients

                5.2 By Source Type         

                                5.2.1 Fruits

                                5.2.2 Vegetables

                                5.2.3 Tea and Coffee

                                5.2.4 Coconut water

                5.3 By Product Type       

                                5.3.1 Flavoured drops

                                5.3.2 Energy drops

                                5.3.3 Fitness and workout drops

6. Geographical Analysis                              

                                6.1 Introduction

                                6.2 U.K

                                6.3 Spain

                                6.4 Germany

                                6.5 Italy 

                                6.6 France

7. Strategic Analysis                       

                7.1 PESTLE analysis         

                                7.1.1 Political

                                7.1.2 Economic

                                7.1.3 Social

                                7.1.4 Technological

                                7.1.5 Legal

                                7.1.6 Environmental

                7.2 Porter’s Five analysis              

                                7.2.1 Bargaining Power of Suppliers

                                7.2.2 Bargaining Power of Consumers

                                7.2.3 Threat of New Entrants

                                7.2.4 Threat of Substitute Products and Services

                                7.2.5 Competitive Rivalry within the Industry

8. Market Leaders' Analysis                        

                8.1 Arizona Beverages  

                                8.1.1 Overview

                                8.1.2 Product Analysis

                                8.1.3 Strategic Evaluation and Operations

                                8.1.4 Financial analysis

                                8.1.5 Legal issues

                                8.1.6 Recent Developments

                                8.1.7 SWOT analysis

                                8.1.8 Analyst View

                8.2 The Coca-Cola Company       

                8.3 PepsiCo       

                8.4 Nestle          

                8.5 Kraft foods 

9. Competitive Landscape                           

                9.1 Market share analysis            

                9.2 Merger and Acquisition Analysis        

                9.3 Agreements, collaborations and Joint Ventures          

                9.4 New Product Launches          

10. Expert Opinions                        

                10.1 Market Outlook     

                10.2 Investment Opportunities 

Appendix                           

                a) List of Tables

                b) List of Figures              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. Europe Water Enhancers Market By Region, From 2016-2021 (USD Million)
  2. Europe Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  3. Europe Flavoured drops Market By Region, From 2016-2021 (USD Million)
  4. Europe Energy drops Market By Region, From 2016-2021 (USD Million)
  5. Europe Fitness and workout drops Market By Region, From 2016-2021 (USD Million)
  6. Europe Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  7. Europe Vitamins Market By Region, From 2016-2021 (USD Million)
  8. Europe Electrolytes Market By Region, From 2016-2021 (USD Million)
  9. Europe Sweeteners Market By Region, From 2016-2021 (USD Million)
  10. Europe Anti-oxidants Market By Region, From 2016-2021 (USD Million)
  11. Europe Water Enhancers Market By Source Type, From 2016-2021 (USD Million)
  12. Europe Fruits Market By Region, From 2016-2021 (USD Million)
  13. Europe Vegetables Market By Region, From 2016-2021 (USD Million)
  14. Europe Tea and Coffee Market By Region, From 2016-2021 (USD Million)
  15. Europe Coconut Water Market By Region, From 2016-2021 (USD Million)
  16. U.K Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  17. U.K Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  18. U.K Water Enhancers Market By Source Type, From 2016-2021 (USD Million)
  19. Spain Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  20. Spain Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  21. Spain Water Enhancers Market By Source Type, From 2016-2021 (USD Million)
  22. Germany Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  23. Germany Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  24. Germany Water Enhancers Market By Source Type, From 2016-2021 (USD Million)
  25. Italy Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  26. Italy Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  27. Italy Water Enhancers Market By Source Type, From 2016-2021 (USD Million)
  28. France Water Enhancers Market By Product Type, From 2016-2021 (USD Million)
  29. France Water Enhancers Market By Active Ingredients , From 2016-2021 (USD Million)
  30. France Water Enhancers Market By Source Type, From 2016-2021 (USD Million)
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